Making Iowa the Choice

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We know Iowa is more than corn fields, but do others?

Join us for lunch on June 25th to hear from Jacque Matsen, Marketing and Communications Director for Iowa Economic Development Authority about their new campaign to increase awareness and consideration of Iowa’s benefits as a place to visit, live and work.

Here’s what you’ll learn during this session:

  • How to apply strategic messaging to best reach and attract your workforce, including Gen Z and Millennials!
  • Review research and interviews conducted to learn what surprises people about Iowa.
  • How shifting perceptions will increase the possibility of visiting or moving to the state.

Go beyond the crop!  
Tuesday, June 25th
Noon-1 pm at Hills Bank (3204 7th Avenue, Marion, IA 52302)
$15 per ticket